Translation Marketing Signs Lady GaGa - Steve Stoute Says "We're treating her like a brand"

I think what Steve Stoute and Translation Marketing are doing with artists is nothing short of incredible! Teaming up with one of the freshest and hottest pop artists in the game right now, great move.

Reading this quick keynote excited me, and reminded me (though I never forgot) why I'm majoring in Marketing. I'll be in New York next week, and if things went my way - I'd be doing lunch w/ Mr. Stoute himself!

Music & Advertising Keynote: Translation's Steve Stoute

"We just signed Lady GaGa, and we're treating her like a brand. We're treating her exactly like we treat Samsung, like we treat Target. We're treating her exactly the same way, building her brand story, finding the right partnerships, etc. So we're turning the model around differently. We always represent the brands, but now we're actually going to represent the artist as brand, which is new and exciting for the company."

Source - ProHipHop, Wire Image